September 26 Newsletter

The evolution of names and a new place to write.
This month has been super productive… just… not in writing. I went on holiday to Portugal and then moved house, so it’s been a little busy and writing has had to take a back seat.

Firstly, the shameless plug: The Cambria Trilogy is available here: UK – US – CA – AU
How names change with time
As I wrote in last month’s newsletter, The Cambria Trilogy is set in a world with significantly higher sea level than ours. It makes my Wales a much smaller place, a string of islands made up of todays higher ground.
After the world ended, and Wales was uninhabited for 400 years, until the Kafra repopulated it and created the country of Cambria, which means that everywhere and everything needed new names. So I wondered how the incoming people would decide what to call places.
I figured that some villages would just take the name of whatever was there before, hence Llanberis, Capel Curig and of course, Ogmore. I spent a very wet but satisfying afternoon wandering the streets of Ogmore Vale a few years ago, trying to to visualise how it might look as a sleepy, coastal, Cambrian village.
Some places, I thought, would end up with altered names, so Rhonda became Ronda, Dolywern became Dolly Wern, and others might have their roots in something else entirely. Brigand’s Inn, for example, the capital of Highland Island in the books, is named after a real pub near modern day Mallwyd, close-ish to where Brigands Inn (the town) is located in the books. Here it is:
Some were just made up, but had some reference or connection to the place that they were naming. East and West Point are obvious examples.
 
Gaelic Goddesses
Innismor is the name given to Iceland in my new series, of which 2 books are now drafted. The story is that Innismor is discovered and populated by the Celts rather than the Vikings, so I’ve been doing the same exercise again. Most settlements are usually decided by geography, so my towns are located where the actual towns are in todays Iceland. Reykjavík has become Emain, named after Emain Macha, the ancient Gaelic seat of Ulster and the tribe of Ulaid. The name means “Macha’s twins” or “Macha’s pair”, Macha being a goddess connected to that place (read more about it here if its of interest).
We’ve the Irish to thank for virtually everything we know about the Celts. Once, the Celtic people populated the entire British Isles and much of modern day France, but the bloody Romans came along and virtually everything we know about them vanished into oblivion. Thankfully, the Romans didn’t conquer Ireland, and the Celtic people there, the Gaels, flourished for another thousand years. For that reason, we have a whole weath of artifacts and stories that tell us about the culture and values of these interesting and amazing people. 

That’s it for this month. I haven’t written as much since the house move, but I’ve drafted two whole books this year so far, so a few weeks off isn’t the end of the world 🙂
Thanks for reading.
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August 26 Newsletter

A trilogy facelift and a world under water.After much dithering and faffing, I finally decided to take the plunge and give my book covers a facelift. I hope you like them. The (admittedly tiny) ads seem to perform better, which is, I guess, the point. I think they’re better suited. You can get them here:UK – US – CA – AU
A world under waterThe Cambria Trilogy is set in a world with significantly higher sea level than ours, 200 metres higher, to be exact. The story is that, in the mid-22nd century, earth’s climate was held stable by massive, advanced systems of geoengineering. The Reckoning, which killed almost everyone on earth, some 11 billion people by that point, happened many centuries before the start of The Paschal Moon. After The Reckoning, the systems, mostly automated, carried on for a few decades, but without maintenance and at least some human oversight, they eventually began to fail. The tiny fraction of humans that managed to survive The Reckoning now had to deal with a climate catastophe. The seas rose 200 metres, which killed many more.Centuries later, without human input, the planet settled itself, and the remaining land masses were largely wild and left to nature. Wales, with such a dramatic rise in sea levels, might look something like this:Everything that isnt yellow is now underwater, and what remains is what becomes the nation of Cambria. There are three main land masses: 1) The northern area of Snowdonia (named Highland in the books), 2) The middle block, Cambria, roughly todays Cambrian Mountains, and 3) Brecon, which is largely today’s Brecon Beacons.
England fared rather worse, and our British Isles map, which in the books is the area within The Arc (the advanced technology barrier protecting Cambria from the outside world), looks something like this:Apart from the hilly spine in the north of England, pretty much everything else is gone, except the higher locations of todays Dartmoor and Exmoor in the south west.In the story, Peak Island (todays Peak District) is used for raw material extraction and some industry, but everywhere else outside of Cambria is almost entirely wild. Scotland, for example, is completely uninhabited, and reforestation by Cambrians returned it to the coast-to-coast blanket of trees that it was in neolithic times.
I hope you found that interesting. These world-building aspects of writing are probably my favourite things to do. Its a huge amount of fun.
Thats all for now.
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July 26 Newsletter

Hello!
July 1st saw the 3rd and final installment of The Cambria Trilogy released, which I am very proud of and excited about. For those people who prefer to only start a series once they’re all out… well now you can 🙂 UK – US – CA – AU
Finn recharged
For those of you that have arrived here recently to my newsletter via the Finn prequel short story, welcome! To everyone else, I decided to add the first 9 chapters of Book 1 of the Cambria Trilogy – The Pashcal Moon – to the Finn giveaway. So, if you read the Finn short story but didn’t get the 9 free chapters, feel free to download the latest version HERE. Hope you like it.   This month has been mostly writing, but I have spent some time continuing to grapple with Facebook advertising. Those guys REALLY want you to use their AI targeting systems and creative “enhancements”, to the point where its very difficult to turn the damn stuff off. I wouldn’t mind, but its just not built for authors selling books, so its suggestions are mostly useless. I’ve heard that advertising on Amazon is even more complicated, so I’m dealing with that brilliantly by putting it off for another day.



I’ve finished my 4th book, the 1st in my new series, and I’m about halfway through writing Book 2. I’m really enjoying it, this is the part I genuinely love doing, and I can easily lose whole days completely immersed in the process. Here is a bit of concept art I’ve created, which shows one of our protagonists ‘activating’ an ancient stone circle. Its a story of blood magic, grasping medeval politcs and repressive religious violence.   I’m going to create a short story + throw in the first few chapters of the book for subscribers to download and read for free, so watch this space.

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The Paschal Moon is FREE

The Paschal Moon – Book 1 of the Cambria Trilogy is now FREE on Amazon for a limited period only in eBook format.  

Hello! As the title says, I have taken advantage of an Amazon price promotion feature which sees Book 1 of the Cambria story free in Kindle format until June 18th. So get get it NOW before it ends! 🙂
In other news… Book 2 – The Poisoned Valleys – Released on 1st June, so now we have two of the series available to buy. Woop. Book 3 – The Last Sibyl – Releases on 1st July.    I’ve been continuing  to play with Facebook Ads and various ideas for promoting my books, with mixed success, but also steady improvement. Its a big learning curve, but there are some excellent resources out there for independent authors and some of the advice has been really helpful.
My 4th book, and the 1st in my new series, was completed this week, and I’m really pleased with how its shaping up so far. I made a start on book 2 this morning.   We have a fugitive on the run, a ruthless father using his children as mere chess pieces, a church that has institutionalised control, and a woman who uses work and study to deflect from the reality of her life. What’s not to like? I love using the Celtic religion and culture as the backdrop, its got so much cool material to work with.

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May 26 Newsletter

Newsletter – May 2026

Facebook ad hell & another half a book written.

Shameless plug: The Paschal Moon is out, you can buy it HERE.

Facebook Ads
Now that I’ve climbed the enormous learning mountain how to write a book, it’s rather depressing to face another one; how to promote it. These days, organic reach from posting lots and getting lucky and going viral aren’t really a thing. You pay to play now, and if you dont, no one sees anything.

Facebook is the #1 platform for ROI on book sales (in this genre anyway), and along with paid Amazon promotion, they’re the two things to use. So I’ve been tinkering with different ideas, listening to podcasts, and scrolling through how other authors do it. I had the pleasure of dicovering the “billionaire mafia don” genre. Its a real thing, go look, the ads are all moody-but-misunderstood men in suits who insist on having their shirts undone, showing AI-distorted six packs.

Its a complicated world, ads, billionaire mafia dons aside, and I admit its a struggle to take it all in. But I’m doing what the advice says, chucking loads of stuff at the wall and seeing what sticks, and then taking the stuff that sticks and doing variations of that, and then chucking that at the wall. And so on… bleh. I prefer writing.

Innismor – Slaine reborn… kind of
Which segways nicely to my other thing… It’s been a pretty steady word count on my new book, and this week I passed 50,000 words, which is halfway. Woop!

When I was a teenager, I loved the comic 2000AD, probably more than life itself. I still have some Judge Dredd graphic novels on my shelf to this day. One of the more lesser known characters from the comic was Slaine (IYKYK), a axe-weilding nutcase loosely based on the mythical Cú Chulainn, the hero of the pre-christian Ireland sagas called the Ulster Cycle.

I’ve always enjoyed Celtic stories, symbols, stone circles, megaliths, all of it. There’s an ancient mysteriousness to it that draws me in, and its myths and religions are more grounded to the earth and sky, the natural world, as opposed to messiahs and original sin.

The new series is set in an alternate past, where the Celts discover and settle in Iceland, rather than the Vikings. They call it Innismor, and live there for many centuries undisturbed and isolated from the Old World. They have a close connection to and method of harnessing the energy of the earth, something Iceland is famous for today. Its a medeval fantasy with a lot of violence and politics and jostling and feuding, set in a stable-but-fractured society thats watched over by a brooding, repressive religion. Awesome.

I’m aiming for something that appeals to lovers of the SFF genre, but with as much character driven humanity than maybe some fantasy books. I’ve read the genre since I was a child, and there are some brilliant, brilliant examples, but I do find a lot of it is more about the complexity of wizard names and the shininess of swords than the story itself. I’ve had several people say to me that they liked the Cambria Trilogy “even though they don’t normally do science fiction”, and I think that’s ultimately down to the characters, so I’m aiming for that.

Thanks for reading 🙂

Daniel

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The Paschal Moon is now available

The Paschal Moon – Book 1 of the Cambria Trilogy is now available on Amazon in Kindle, Paperback and Hardback formats.  

Hello! Apologies for breaking my once-a-month-only newsletter rule, but I hope it’s forgivable as I’m releasing my first ever book today 🙂  

From October 2022 when I thought “I’ve always wanted to write a book, lets make a start”, its been a rewarding but enormous learning curve. And here we are.  

You can buy it now HERE.  

If you already read an advance copy and enjoyed the book, please, PLEASE leave me a review on Amazon using the same link.   If you are a subscriber of my newsletter from downloading the Finn short story prequel, The Paschal Moon picks up the story many years later, and you can find out how Finn agrees to work with Cara again, how Cambria came into existence, and who the Kafra really are.  

Book 2 – The Poisoned Valleys – Releases on 1st June
Book 3 – The Last Sibyl – Releases on 1st July.   
Thank you for your support!  
PS…. Buy my book! 🙂  
PPS… Leave me a (nice) review!  
PPPS… Thank you!
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April 26 Newsletter

The final, frantic push before publication, and world-building rabbit holes.  

Hello!
March/April has been “low key” for me (in speech marks as it appears to be the new buzz world of my teenage daughter, who uses it completely out of context). I underwent knee replacement surgery, and made the slightly mad decision to have both done at the same time.
For that reason, I’ve been recovering rather than doing. I’d hoped that the forced inactivity would mean loads of hours for writing, but it hasn’t proved to be the case. The painkillers are pretty mega, and the combination of their effect and generally not feeling ideal has resulted in a very low word count.
I’m releasing a book! Three actually!  
That said, I’ve not done nothing. I’ve finalised my release schedule for the Cambria Trilogy, which will be available exclusively on Amazon, including Kindle Unlimited. They release in eBook, Paperback and Hardback simultaneously. I’ve been working through final proof-reading checks and I think I’m done. It always amazes me how I (actually more likely my girlfriend) can still find the odd typo on the 15th pass.  

Book 1 – The Paschal Moon – Releases on 1st May, and you can buy it HERE.
Book 2 – The Poisoned Valleys – Releases on 1st June, and you can buy it HERE.
Book 3 – The Last Sibyl – Releases on 1st July, and you can buy it HERE.  

Before those dates, the link will take you to a pre-order for the eBook. After, you can buy any format you want. Those links are amazon.co.uk, but it’s also available in the US, Australia, New Zealand, Canada, and lots of other places too.   If you do buy it, thank you! If you like it, PLEASE leave me a review on Amazon. I’m a new guy at this, and algorithms are uncaring, hard-nosed bastards. Hopefully I’ve softened you up with a hospital pic, so pretty please 🙂   I received my first author copies of the books recently, and it was such a lovely moment, actually holding the thing in your hands. I felt rather emotional. I blame the knee drugs. How cool though, look!

Icelandic Magic
As well as trying to get the Cambria books ready for release, I’ve been slowly chipping away at the next project. I haven’t written much, a mere 6,000 words thus far, but that’s because the vast majority of the work at this stage is in world-building (plus the drugs). It’s a story set in an alternate past, and while there are many things in my medeval world that are identical to actual history, but there is equally a huge amount to create from scratch.   I do love it, actually, it’s one of my favourite bits to writing. I can happily go off down a rabbit hole of some random facet of this new world. There’s a wedding scene at the beginning, for example, and I spent an entire morning reading and leaning about celtic weddings and rituals, which inevitably lead me to other interesting subjects, like druids and stone circles, and so on and on… I love history, so it’s a bit of a curse.   Next month, I’ll outline some detail on this new series of books.
Thank you for reading, it’s much appreciated. Feel free to reply, I’m always interested to know what you think 🙂  
PS…. Buy my book! 🙂  
PPS… I may break my once-a-month rule for newsletters on release day, just as a final plug. Apologies in advance.
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Finn – A Short Story

I finally got around to releasing my short story, which is free for subscribers to my newsletter.

The story is a prequel to my forthcoming Cambria Trilogy, set around 100 years before the start of Book 1 – The Fisher Queen. It briefly tells us about the early life of Finn, a quiet but very deadly man who appears the trilogy as a much older (but still very dangerous) character.

If you would like to read this for free, please click HERE. You will need to sign up to my newsletter, but I only send out short emails once a month. You can unsubscribe at any time.

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Newsletter #3 – Feb 2026

Trad vs Indy, and the temptations of Icelandic Magic
Hello!
It’s 4am, and I’m lying in bed in a Zurich hotel, unable to sleep (Zurich is nice, very clean). I suddenly remembered that I’ve yet to create my Feb newsletter, so now seems as good a time any any.

Progress on the Cambrian Trilogy continues, and while this re-drafting and editing stage is definitely not my favourite part, I’m excited to be getting closer to the end and to finally be able to say it’s done.

It’s been slow but steady, I’m around 60% of the way through editing the third and final book. This one needs a lot of work, partly because of the changes I’ve made during the re-drafting of Books 1 and 2, and partly because its bloody enormous. As its the last in the series, I had to get everything in to complete the story. It ended up at 155,000 words, which is waaay too long. Most novels are 70-90k, with sci-fi and fantasy series generally longer, maybe 80-120k. So, I’ve been doing the work of editing and polishing, but also figuring out how to lose at least 35k words without killing the story.
Trad vs Indy
Whilst doing that, I’ve spent a bit more time researching publishing, or at least which route to take. Traditional publishing is the older, standard method (you find an agent, they find a publisher, you do a deal), but Independent (or self) publishing is now a huge part of the overall book market. 

There are pro’s and con’s to both routes. Traditional publishing comes with the scrutiny and kudos of established professionals who will help you get your work into the best shape possible, and much of the work is done by them rather than you, leaving you free to write more stuff. The downside is a much lower cut of the book sales (maybe 5-8%), and virtually no control over the creative, title, and marketing strategy.

Self publishing gives you all the profits after costs, and complete control, but its much more work. You are running a small business, and need to be prepared to put the time and hours into to promoting your work and bringing it to market if you want to get any type of success. Like so many things now, there is a ton of resources online to learn from, but it is a much bigger commitment.

I figured I’d explore both, so I’ve sent my Book 1 manuscript off to a bunch of prospective agents, while at the same time immersing myself in the world of self-publishing. I quite like the idea of using a publishing company for my first work, just to leverage their experience more than anything else, but I’m also drawn to the idea of doing it all myself. We shall see.

Icelandic Magic
‘Beware the dangers of Icelandic Magic’ is not a sentence I ever thought I’d write, but here we are. Staring at MS Word for hours, making tiny edits, then re-reading again, is no fun at all. Important, but super boring. So as a way to inject some creativity into things I’ve started to think about what I’d write next after the Cambrian trilogy is done.

I’ve always loved both Sci-Fi and Fantasy as genres, and I want to write a fantasy series next. That thought took me down various rabbit holes, which then led me to starting the world-building for the next project.

I haven’t written a word yet, and I wont until the first trilogy is complete, but as a way to relieve the boredom and do something more fun, I’ve starting to map out a fantasy world. It’s purely brainstorming at this stage, but I’m excited about it already.

I have an alternate history, one where the Celts discover and settle Iceland, rather than the Vikings, and the story takes place there. I have Iceland carved up into different territories, each controlled by a powerful, noble house, and a repressive religious system to add tension and bite. 

I then spent many late nights thinking about “realistic” magic systems, which, I think, is time very well spent. Like my current work, I want the story to be character driven, and have the plot propelled by human nature, politics and society, even though its a fantasy book. Trying to balance gritty realism and moral ambiguity in a world where magic exists isn’t easy, but it is cool.

I’m trying not to be lured into spending too much time on this stuff, I need to finish the other job, but it’s fun and entertaining, and sometimes I can’t help it.

Reader Magnet Prequel
I have yet to send out the prequel story I talked about last month, my apologies. I’ll definitely do it this month! Definitely. Maybe. Hopefully.Once you see the link, please have a look and let me know what you think. Its only a short story, but it puts you into the world of Cambria and sets up the trilogy nicely.
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Newsletter #2 – Jan 2026

Book covers, beta reading and magnets
Hello – Like most people, December is busy for me, but I’ve managed a fair bit of progress on the writing and publishing, and blimey it’s a steep learning curve. That said, I’m thoroughly enjoying the experience, which is something at least 🙂

Beta Reading – I sent out the manuscript of The Fisher Queen (Book 1 of the trilogy) to a bunch of friends and family, as well as two professional beta-readers (yep, it’s a thing). If you’ve read it and fed back, I can’t thank you enough, whatever you thought of it, good or bad, it’s been invaluable.

Based on the collated feedback, I’ve decided that Book 1 needs another draft (I’m now on Draft 4!), rather than just minor tweaks. This is my first book and, like anything I suppose, it takes practice. Each draft gets better, but I’m definitely building the plane as it’s in their air.
Book 2 is on Draft 3 and Book 3 is on Draft 2 (confusingly), once I’m done with the re-draft of Book 1, I’ll pass through both of those again to deal with any knock-on effects of the changes. Editing is not writing, and it’s a dull slog much of the time I can tell you 🙂



Cover Art
What do you think? (above, obvs)
Back when I was naively optimistic about how long this would all take, I commissioned a piece of artwork for the cover of Book 1. I rather like it, but I’d love to know what you think. Whether I end up actually using it for the book cover or not remains to be seen, people really do judge books by their cover, it’s probably the most important investment to make. It’s got to be the best it can be, and I have some time. I might try some other ideas and generally let it sit in my mind for a while before deciding. 

Either way, I’ll still use the image, for my website, social media, and so on.As a rough idea, if I did use it for the cover, it would likely look something like this:



Launch Date
Due to the beta-reading feedback and me deciding to go for another pass, it’s likely the launch will go back a little. I’m still confident the first book will released in the first half of 2026, but I’ve realised that pandering to my natural impatience is a bad idea. It’ll release when it’s ready and when I think it’s as good as it can be. I’ve spent 3 years writing the damn thing, a little more time now is no big deal.

Reader Magnet Prequel
A reader magnet, as I found out recently, is a thing you use, usually a giveaway of some kind, to get potential readers to engage with you, in my case getting them to sign up to this newsletter.
Newsletters are a crucial part of creating any kind of reader base as an author, pretty much every expert/podcast/online-random says so, so I want to try and build it up as best I can prior to the release of the first book.
The general consensus in the publishing and writing groups where I now lurk online seems to be that the best reader magnet for an unpublished author is a free short story, something connected to the world I’ve created. They read it, hopefully like the sound of it, and sign up. They can always unsubscribe, so it’s very much a freebie.
So that’s what I’ve done. I have a taciturn, quiet but very dangerous character named Finn in my trilogy, who is rather old at the time, so I wrote a short prequel story about his life, and how he came to be doing what he does when readers meet him in the books. As you’re already subscribed, you’ll get it (if you want), so keep an eye out for an email with a link to the story.Thank you for reading, it’s much appreciated. Feel free to reply, I’m always interested to know what you think 🙂
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